Lifetime Value Facebook reporting gives marketers a whopping metrics to look at, and yet, Facebook reporting is only half of the equation when it comes to understanding if your Facebook ad spend is reaping you positive ROI. In comparison to the likes, shares and clicks your Facebook ad generates, the activity that occurs on your site including checkout conversions and new customer signups are equally, if not more, important to how you evaluate the overall success of your advertising campaign.
Giantnerd Case Study Link Giantnerd ran 12 Facebook Ads campaigns in order to boost awareness and communication from its customers. They also desired new user sign-ups, conversions, orders, and visit value coming from the Giantnerd Facebook Page.
The company puts out Facebook Ads targeting its to year-old demographic. Gonuts With Donuts Case Study Link Gonuts with Donuts is a restaurant that offers an array of different flavored donuts in different shapes and sizes. The company is based in Colombo, Sri Lanka.
Jinasena targeted people who might be interested in his donuts in Colombo. HauteLook Case Study Link HauteLook wanted to connect to its customers past email, and they believed Facebook was an opportune platform.
They also decided to have a Facebook fan exclusive sale. The company ran different types of Facebook ads to test different areas. They were able to reach a lot of customers by targeting people with certain keywords in their likes and interests.
The brand does, however, have a small emphasis on the demographic to year-olds with a slight lean towards men. The brand was looking to revitalize itself with a new image and decided to team up with the Norwegian Rock-Paper-Scissors Championships.
The brand ran event, poll, and ordinary ads focusing on the Norwegian 20 to 35 years old demographic. The Facebook ads were clicked nearly 9, times Sales increased 4. The coupon being offered to fans increased in savings the more fans the page garnered. The company ran two sets of Premium and Marketplace Ads for a week at a time advertising the coupon.
They targeted people with healthy living keywords in their interests or likes and women aged 18 and older. Healthy Choice Canada ran three Reach Block advertisements. The first was a general informational ad. The second and third offered coupons and savings on Healthy Choice products in Canada.
The company launched a competition asking fans to upload pictures of their babies. The top 60 photos would be placed on 10 Hong Kong buses. Huggies used an array of advertising medias for this competition, including Facebook ads targeted to a specific demographic. In the company decided to establish a presence in social media in order to develop relationships with current and potential Hyundai owners in New Zealand.
Hyundai then used the characteristics of responders to these ads to specify their target audience for the next round of ads. OverNew Zealanders were reached by the ads.
Over 20, unique engagements created by the ads.One of the best things about Facebook advertising is the ability select who sees your ad using a number of variables, including keywords.
You can target by geography, age, gender, education, relationship status, workplace and keywords.
If the average number of pages is and the average number of pages viewed from Pinterest traffic is , then you know you are likely to be getting a more relevant audience from your Facebook traffic. But pages with that amount of fans have the benefit of active users as well — bringing in nearly 60 times as much fan-generated content as the average Facebook page.
And frequent posting doesn’t do much to help a page’s popularity. Local businesses make up % of Facebook fan pages, according to financial services firm Wedbush, while companies come in at % and products at 3%.
Interests, musicians and . Evaluate four Facebook offerings • Evaluate success of Facebook advertising • Evaluate success of Facebook fan Pages • Evaluate the success of Facebook Platform • Evaluate success of Facebook for Websites Which of these options should Facebook emphasize as it seeks to monetize?%(8).
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