Consumerism, environmentalism, and marketing essay

The Scourge of Modern Society Residents of a prosperous country have to go no further than a supermarket to get all they need to live a sustainable life. This is undoubtedly a benefit of living in a capitalistic society; however, there is also a flip side to which many scientists and philosophers call attention.

Consumerism, environmentalism, and marketing essay

Consumerism has strong links with the Western world, but is in fact an international phenomenon. People purchasing goods and consuming materials in excess of their basic needs is as old as the first civilizations e.

A great turn in consumerism arrived just before the Industrial Revolution. In the nineteenth century, capitalist development and the industrial revolution were primarily focused on the capital goods sector and industrial infrastructure i.

At that time, agricultural commodities, essential consumer goods, and commercial activities had developed to an extent, but not to the same extent as other sectors.

Members of the working classes worked long hours for low wages as much as 16 hours per day, 6 days per week. Little time or money was left for consumer activities. Further, capital goods and infrastructure were quite durable and took a long time to be used up. Henry Ford and other leaders of industry understood that mass production presupposed mass consumption.

After observing the assembly lines in the meat packing industry, Frederick Winslow Taylor brought his theory of scientific management to the organization of the assembly line in other industries; this unleashed incredible productivity and reduced the costs of all commodities produced on assembly lines.

Consumerism has long had intentional underpinnings, rather than just developing out of capitalism. In the 21st Century: Beginning in the s, the most frequent reason given for attending college had changed to making a lot of money, outranking reasons such as becoming an authority in a field or helping others in difficulty.

This correlates with the rise of materialism, specifically the technological aspect: A consumer can have the instant gratification of purchasing an expensive item to improve social status. Emulation is also a core component of 21st century consumerism.

As a general trend, regular consumers seek to emulate those who are above them in the social hierarchy. The poor strive to imitate the wealthy and the wealthy imitate celebrities and other icons.

The celebrity endorsement of products can be seen as evidence of the desire of modern consumers to purchase products partly or solely to emulate people of higher social status. This purchasing behavior may co-exist in the mind of a consumer with an image of oneself as being an individualist.

Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever greater amounts. The term is often associated with criticisms of consumption starting with Thorstein Veblen or, more recently by a movement called Enoughism.

It also may refer to a movement seeking to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards.

In this sense it is a movement or a set of policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer.

A modern movement for the protection of the consumer against useless, inferior, or dangerous products, misleading advertising, unfair pricing, etc. The concept that an ever-expanding consumption of goods is advantageous to the economy. The fact or practice of an increasing consumption of goods: Consumerism is an organised movement of citizens and government to strengthen the rights and power of buyers in relation to sellers.

It is the ideology and a concept which has came to stay in business literature. The consumer is exposed to many hazardous-physical, environmental and exploitation due to unfair trade practices. He needs protection, for instance, against products which are unsafe for consumption such as drugs and adulterated food products and products which may cause badly injury such as defective electrical appliances.

Consumerism, environmentalism, and marketing essay

He needs protection against malpractices and deceit by sellers. He should have adequate rights and right of recourse to redressal measures against defaulting businessmen.

He needs to be protected against environmental pollution of air, water and noise and effective measures should be devised to keep the surroundings neat and clean. It is thus the opposite of anti-consumerism or of producerism. Anti-consumerism is the socio-political movement against consumerism.

Consumerism, Environmentalism, and Marketing - Research Paper Example :

In this meaning, consumerism is the equating of personal happiness with the purchasing material possessions and consumption.Introduction To Consumerism Through Branding Identity Marketing Essay.

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14 Jan Consumerism and Environmentalism. standingtech ; Marketing; Tags: consumerism, environmentalism, Marketing, organization no comments ; Consumerism.

Consumerism, environmentalism, and marketing essay

According to Kotler () Consumerism is increasing power of buyers in relation to sellers via organized movement of people and governmental agencies. Social Responsibility, Consumerism, and the Marketing Concept Essay SOCIAL RESPONSIBILITY, CONSUMERISM, AND THE MARKETING CONCEPT Robert D.

Winsor, Loyola Marymount. In this sense consumerism is negative and in opposition to positive lifestyles of anti-consumerism and simple living. [6] Consumerism is a force from the marketplace . Consumerism, Environmentalism, and Marketing Consumerism is the equation of happiness with consumption in the purchase of material possessions (Cross, ).

In economics, consumerism is the free choice of consumers, which dictates economic structure of society.

Consumer movement is a universal phenomenon. The goods or services available may be in abundance or in short supply, but the position of the consumer is weak, in relation to the seller.
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