Pinterest Less than half a decade after the iPod, Apple was already the biggest name in digital music. After months of rumour and anticipation, Jobs, in Januaryunveiled what would quickly become Apple's killer product. The phone was a hit with techies and non-techies alike.
Public Domain Apple Inc. The organizational design determines how the organizational structure is developed and managed. In this business analysis case of Apple Inc. Still, through the effective use and evolution of its corporate structure, Apple continues to improve its capabilities and competitive advantages, especially in the area of rapid and creative innovation and product design for competitive products in the international market.
The hierarchy is a traditional structural feature in business organizations. The divisional characteristics refer to the product-based grouping within Apple, such as for iOS and macOS.
The weak functional matrix involves inter-divisional collaboration, while the hierarchy is preserved. In the past, everything went through Steve Jobs. Jobs made all the major strategic management decisions. The company now has more collaboration among different parts of the organization, such as software teams and hardware teams.
The upper tier innermost tier in the spoke-and-wheel circle of the corporate structure has function-based grouping, which is an element derived from the functional type of organizational structure. Senior vice presidents who report to Tim Cook handle business functions.
For example, Apple has a senior vice president for retail, and a senior vice president for worldwide marketing. There are senior vice presidents and vice presidents for different outputs or products. This aspect of the corporate structure is used to manage specific products or product components that the company delivers to its target customers.
For example, the corporate structure allows hardware teams to collaborate with software teams. In this way, the company facilitates information dissemination that is necessary for innovation processes.
This structural feature contributes to effective and rapid innovation processes, which are a major business strength shown in the SWOT analysis of Apple Inc.
Through this characteristic of the organizational structure, the company maintains strong innovation processes that support brand development and the use of premium-pricing strategies. Theoretically, hierarchy empowers top leaders like Tim Cook to control everything in the organization.
Through the hierarchy, business functions and product-based groups are effectively controlled through the decisions of the CEO and other top executives. This advantage of Apple Inc. Hierarchy typically prevents lower levels of the structure to flexibly respond to current business needs and market demands.
However, Tim Cook has already made slight improvements by increasing collaboration among different parts of the firm. Such collaboration improves organizational flexibility.The Apple TV App lets you browse content from over 60 video services without switching from one app to the next.
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